Santo Versace, Chairman of Gianni Versace Group and the Altagamma
Foundation, will lead an international branding session at a meeting in
Milan (7th to 9th October) run by the EMEA group
of IPREX
the worldwide corporation of independent public relations and
communication firms.
“These regular meetings make an important contribution to the benefits
which IPREX partners derive from the organization. They keep us in touch
with the latest thinking across a range of important fields and,
crucially, with each other.”
While Versace is well-known as one of the worlds leading international
fashion houses, the Altagamma Foundation was established in 1992 to
strengthen the global presence and growth of its member companies, which
own some of the worlds most successful luxury Italian brands, such as
Alessi, Ferrari, Gucci, Riva, Sanpellegrino, Zegna and of course Versace.
Engaged in communication, research, education, promotion, institutional
relations and legal affairs, the Altagamma Foundation offers a unique
insight into building strong international brands through alliances.
The Milan meeting will also include a Senior Management Masterclass, led
by Enrico Finzi, a prominent sociologist with Astra Ricerche who works
with leading national and international companies. Finzi will examine
the threats and opportunities facing PR firms as they come to grips with
the changing business landscape.
IPREX EMEA President Christian Hannestad (The
Communications Business, Edinburgh) commented: International
branding is a field in which our partners have a deep professional
interest, and we are delighted to have someone with Mr Versaces breadth
of experience to guide our discussions on the subject.
In addition, we look forward to Mr Finzis perspective on a PR industry
which has changed significantly over the last decade and which will need
to adapt further to client demands for increased cost-effectiveness and
accountability.
These regular meetings make an important contribution to the benefits
which IPREX partners derive from the organization. They keep us in touch
with the latest thinking across a range of important fields and,
crucially, with each other.
About IPREX
IPREX
is one of the worlds major corporations of independent public relations
and communication firms. Founded in 1983, its 69 partners have 90
offices in North and South America, Europe, the Middle East and Asia
Pacific, with annual revenues of $135m. Its 1,270 professionals provide
a comprehensive range of services for some of the worlds most
successful companies.
&p class= bwtextaligncen

Source: Business Wire